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dc.contributor.advisorJudson, Kimberly M.en_US
dc.contributor.authorKowynia, Kristinen_US
dc.date.accessioned2016-11-01T18:05:24Z
dc.date.available2016-11-01T18:05:24Z
dc.date.issued2007
dc.identifier.urihttp://commons.lib.niu.edu/handle/10843/16909
dc.descriptionIncludes bibliographical references.en_US
dc.description.abstractNorthern Illinois University consistently has difficulty with student attendance at athletic events. In response to this, several student groups have been formed in the University's history in an attempt to increase student awareness, support, and attendance at events. Unfortunately, these attempts have failed in the past. This project provided a solid foundation for the new student fan organization, "Red Riot." The marketing strategies used were based upon research into the success and failure of other fan organizations, athletic traditions, and sport marketing theories while considering the differences NIU faces versus the majority of athletic organizations, specifically the location outside a major metropolitan area and its "suitcase campus" student body. Because ofthese traits, the majority ofNIU students need additional motivation to bring them to an athletic event. While NIU has a few fans who attend as "supporters" and "appreciators," the majority of attendees are "socialites." Thus, to appeal to these students, high levels of interaction, in-game promotions, and an environment that promotes a fun, social atmosphere is necessary.en_US
dc.format.extent83 unnumbered pagesen_US
dc.language.isoen_USen_US
dc.publisherNorthern Illinois Universityen_US
dc.rightsNIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.en_US
dc.subjectNon-profit organizationen_US
dc.subjectmarketingen_US
dc.title"Red Riot" : non-profit organization marketing supporting NIU Men's Basketballen_US
dc.title.alternative"Red Riot" : non-profit organization marketing supporting Northern Illinois University Men's Basketballen_US
dc.type.genreDissertation/Thesisen_US
dc.typeTexten_US
dc.contributor.departmentDepartment of Marketingen_US
dc.description.degreeB.S. (Bachelor of Science)en_US


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