Expectancy and the reaction to positive and negative mood inducers
Harrison, Bridget M.
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Study of the behavioral changes which occur following the consumption of alcohol has focused on both the physiological and psychological effects of alcohol. These psychological effects of alcohol are often referred to as alcohol expectancies. Expectancies have been found to play a role in the expression of alcohol related behavior changes in the areas of sexual arousal, aggression, mirth, anxiety, and risk taking behavior. The following study examined the role of alcohol expectancies in relation to the induced moods of mirth and sadness. It was predicted that subjects who believed that they had received alcohol would display a greater emotional reaction as compared to subjects who were not told they were receiving alcohol. Differences between subjects were predicted to occur due to the effects of alcohol expectancies.