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When sales and marketing align: impact on performance
(Northern Illinois University College of Business, 2015)
Without sales and marketing working to produce revenue, the firm ceases to exist. Yet, given the magnitude of what’s at stake, these two functions are often at odds with one another to the detriment of performance. This ...
The Bricks That Build the Clicks: Newsroom Investments and Newspaper Online Performance
As the world embraces the Internet for media consumption, the concept of a hybrid newspaper—a printed newspaper with a companion Web site—is becoming more prevalent. Many hope that online advertising revenue (OAR) will ...