Now showing items 1-2 of 2
The training of sales managers: current practices
(Journal of Business & Industrial Marketing, 2012)
Purpose – The purpose of this paper is to examine sales manager training approaches, methods, and instructors (as well as their perceived effectiveness, frequency, and assessment). Design/methodology/approach – Utilizing ...
Internationalizing Sales Research: Current Status, Opportunities, and Challenges
(Journal of Personal Selling & Sales Management, 2011)
With economic activity in emerging markets growing at 40 percent, and with 10 percent and more of the firms in the Global Fortune 500 now headquartered in emerging economies, intense interest lies in the globalization of ...