Now showing items 1-4 of 4
Transformative service research: An agenda for the future
(Journal of Business Research, 2013-08)
Promoting Problem-Based Learning in Retailing and Services Marketing Course Curricula with Reality Television
(Journal of Education for Business, 2015)
This research provides business educators who teach retailing and services courses with an innovative way to encourage students to engage in problem-based learning solving by incorporating reality television into their ...
If you install it, will they use it? Understanding why hospitality customers take “technological pauses” from self-service technology
(Journal of Business Research, 2015-09)
Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers
(Journal of Business Research, 2016-07)
This study extends the counterfeit product paradigm by examining an unexplored area in services – namely, the existence of inauthentic retail establishments, or so-called retail knockoffs. These fake establishments mimic ...