Search
Now showing items 1-4 of 4
When sales and marketing align: impact on performance
(Northern Illinois University College of Business, 2015)
Without sales and marketing working to produce revenue, the firm ceases to exist. Yet, given the magnitude of what’s at stake, these two functions are often at odds with one another to the detriment of performance. This ...
Social Media's Influence on Business-To-Business Sales Performance
(Journal of Personal Selling & Sales Management, 2012-07)
The implementation of social media technology in a firm’s marketing strategy has been adopted by some forward-thinking
sales forces. Sharing content and building a network of contacts are the principles behind social ...
Internationalizing Sales Research: Current Status, Opportunities, and Challenges
(Journal of Personal Selling & Sales Management, 2011)
With economic activity in emerging markets growing at 40 percent, and with 10 percent and more of the firms in the
Global Fortune 500 now headquartered in emerging economies, intense interest lies in the globalization of ...
When Sales and Marketing Align: Impact on Performance
(Journal of Selling, 2015)
Without sales and marketing working to produce revenue, the firm ceases to exist. Yet, given the magnitude of what’s
at stake, these two functions are often at odds with one another to the detriment of performance. This ...