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        Customer–company identification and the effectiveness of loyalty programs 

        Kang, Jun; Alejandro, Thomas Brashear; Groza, Mark D. (Elsevier Science, 2015-02)
        Customer loyalty programs constitute an important customer relationship management tool, adopted by multiple industries. This study investigates how customers perceive benefits from a loyalty program that enhance their ...

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        Author
        Alejandro, Thomas Brashear (1)
        Groza, Mark D. (1)Kang, Jun (1)Subjectcompany loyalty (1)customer-company identification (1)
        latent financial risk (1)
        loyalty programs (1)... View MoreDate Issued
        2015 (1)
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