Marketing and Modernizing Reality Bytes Film Festival
McLaughlin, Megan C., 1997
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In an ever-changing world, it is important to be flexible and adjust to modern technology. Reality Bytes Film Festival had fallen behind in marketing due to a lack of presence on social media. During the Spring semester, students in COMS 493 at Northern Illinois University plan and execute the 3-day film festival, Reality Bytes. Technology has evolved since Reality Bytes original creation in 2001. To become more modern and competitive, Reality Bytes worked to have the largest social media presence that it has ever had in its history. Through use of Facebook, Instagram, and Twitter, Reality Bytes was able to appeal to a larger audience and spark more engagement throughout the community.