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dc.contributor.advisorSchraufnagel, Scoten_US
dc.contributor.authorWang, Christine, 1996--en_US
dc.date.accessioned2018-12-11T19:30:16Z
dc.date.available2018-12-11T19:30:16Z
dc.date.issued2018-12-11
dc.identifier.urihttps://commons.lib.niu.edu/handle/10843/19319
dc.description.abstractThe objective of this research is to examine the role that digital media usage plays in elections, specifically the Illinois State Senate Elections during the 2018 midterms. This research argues that the use of multiple digital mediums can affect election percentages at the end of the campaign. Taking into account the fact that the target base of each campaign varies across Illinois, the greater usage of multiple digital mediums to reach voters will correlate with a positive rise in election percentage regardless of target base. This study examines the possibility that if the communication remains consistent in both messaging and frequency across each digital medium used, then more voters are therefore reached and are swayed into voting for that candidate to which the digital mediums are connected to. Analysis showed that there was no statistical significance between the number of digital mediums used and final election percentages within the Illinois State Senate Elections during the 2018 midterms, but that this is due to non-Democratic Party candidates’ use of Instagram that fuels the strong negative relationship between this particular form of digital media and election percentage.en_US
dc.format.extent30 pagesen_US
dc.language.isoen_USen_US
dc.publisherNorthern Illinois Universityen_US
dc.rightsNIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.en_US
dc.subjectpolitical scienceen_US
dc.subjectpoliticsen_US
dc.subjectdigital mediaen_US
dc.subjectcommunicationsen_US
dc.subjectIllinoisen_US
dc.subjectStateen_US
dc.subjectIllinois Senateen_US
dc.subject2018 Midtermen_US
dc.subjectsocial mediaen_US
dc.subjectmessaging strategyen_US
dc.titleDigital media usage during the 2018 midterm elections among Illinois State Senate electionsen_US
dc.type.genreDissertation/Thesisen_US
dc.typeTexten_US
dc.contributor.departmentDepartment of Political Scienceen_US
dc.description.degreeB.A. (Bachelor of Arts)en_US


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