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dc.contributor.authorRosenbaum, Mark S.en_US
dc.contributor.authorCheng, Mingmingen_US
dc.contributor.authorWong, IpKin Anthonyen_US
dc.date.accessioned2018-10-03T17:26:02Z
dc.date.available2018-10-03T17:26:02Z
dc.date.issued2016-07
dc.identifier.citationRosenbaum, Mark S., et al. (2016). Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers. Vol. 69 (Issue 7) pp. 2448-2455. DOI: 10.1016/j.jbusres.2016.01.015.en_US
dc.identifier.otherDOI: 10.1016/j.jbusres.2016.01.015
dc.identifier.urihttps://commons.lib.niu.edu/handle/10843/18884
dc.description.abstractThis study extends the counterfeit product paradigm by examining an unexplored area in services – namely, the existence of inauthentic retail establishments, or so-called retail knockoffs. These fake establishments mimic the service and product offerings of genuine establishments, such as Starbucks, McDonald's, 7-Eleven, Apple, and others, prevailing across Southeast Asia, primarily in China, Vietnam, and Cambodia. By employing grounded theory methodology, this study offers an original framework that illustrates why consumers accept and patronize both authentic and inauthentic retail establishments. The model shows that many consumers are satisfied with counterfeit servicescapes and that some fake retail and service establishments are ironically building a loyal customer following. Thus, service organizations should respond to these inauthentic companies by viewing them as potential partners for innovation and expansion, rather than as future adversaries for costly litigation.en_US
dc.language.isoen_USen_US
dc.publisherJournal of Business Researchen_US
dc.subjectInauthentic retail establishmentsen_US
dc.subjectCounterfeitsen_US
dc.subjectChinaen_US
dc.subjectImitationsen_US
dc.subjectKnockoffsen_US
dc.subjectStarbucksen_US
dc.subjectGrounded theory methodologyen_US
dc.titleRetail knockoffs: Consumer acceptance and rejection of inauthentic retailersen_US
dc.type.genreArticleen_US
dc.typeTexten_US
dc.contributor.departmentDepartment of Marketingen_US
dc.rights.statementIn Copyrighten_US


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