Media's influence on attitudes towards gay men
MetadataShow full item record
This thesis research examines the importance of media in influencing public perceptions. There is little empirical evidence that negative portrayals of gay characters in movies and television shows cause individuals to have negative attitudes towards gay men. I further the research in this field by measuring participants' views on gays, directly showing them a stereotypical or non-stereotypical clip depicting gay men, and then again measuring their attitudes towards gays. I evaluate the claim that the quality of portrayals of gays in movies and television shows influence the viewer's acceptance of gays by conducting an experiment and using a comparison of means analysis.