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dc.contributor.authorRosenbaum, Mark S.en_US
dc.contributor.authorOtalora, Mauricio Losadaen_US
dc.contributor.authorRamírez, Germán Contrerasen_US
dc.date.accessioned2018-09-21T13:50:33Z
dc.date.available2018-09-21T13:50:33Z
dc.date.issued2015
dc.identifier.citationRosenbaum, Mark S., et al. (2015). Promoting Problem-Based Learning in Retailing and Services Marketing Course Curricula with Reality Television. Vol. 90 (Number 4) pp. 182-191. DOI: 10.1080/08832323.2015.1014456.en_US
dc.identifier.otherDOI: 10.1080/08832323.2015.1014456
dc.identifier.urihttps://commons.lib.niu.edu/handle/10843/18527
dc.description.abstractThis research provides business educators who teach retailing and services courses with an innovative way to encourage students to engage in problem-based learning solving by incorporating reality television into their curricula. The authors explore the reality television genre from several theoretical perspectives to lend support to the conclusion that reality programs easily captivate their audiences by stimulating self-involvement. The authors present an assignment based on B. S. Bloom’s (1956) revised taxonomy that educators can employ when incorporating reality programming into their courses. They then provide data to demonstrate direct and indirect measures of learning outcomes associated with reality programming in business curricula.en_US
dc.language.isoen_USen_US
dc.publisherJournal of Education for Businessen_US
dc.subjectCreative Problem Solvingen_US
dc.subjectproblem-based learningen_US
dc.subjectreality televisionen_US
dc.subjectretail curriculumen_US
dc.subjectservices marketing curriculumen_US
dc.subjectTheoreticalen_US
dc.titlePromoting Problem-Based Learning in Retailing and Services Marketing Course Curricula with Reality Televisionen_US
dc.type.genreArticleen_US
dc.typeTexten_US
dc.contributor.departmentDepartment of Marketingen_US
dc.rights.statementIn Copyrighten_US


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