A descriptive analysis of the influence of magazine design on yearbook design
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This study is a content analysis of layout designs in yearbooks and magazines published between 1934 to 1983. It was conducted between the Fall of 1981 to the Fall of 1983. In addition to content analysis, personal observations were made by the author as a high school journalism teacher and yearbook adviser. From 1970 to 1983, yearbooks have made radical changes in their formats and layout designs in order to attract a buying audience. More than ever before they have begun to resemble magazines in terms of layout design and use of graphics. This study researched how this influence by the magazine came about and attempted to determine the results of such a change in design. Previous literature on the topic was reviewed and brief explanations and illustrations of layout designs were included. Photo examples of layouts from thirty-three yearbooks and magazines were included and referred to in the text to further illustrate the similarities in design. Criteria developed to evaluate the layout designs in both magazines and yearbooks included the use of graphic techniques such as four color, spot color, tint blocks, layout styles, special paper stocks, special effects on photos, rules, type styles, bleeds, dominant photos, and odd-shaped photos. The study found that yearbook staffs were encouraged to imitate magazines by the scholastic journalism organizations, scholastic press, college journalism courses, and yearbook printing companies. Another conclusion was that the study of magazine design has helped yearbooks advance considerably to a more professional level of design. The advancements in design have resulted in more popular yearbooks.