A case study in Skokie, Illinois on suburban/municipal relations
Helberg, Erwin P.
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On December 27, 1977, the government of Skokie, Illinois, hired Aaron Cushman & Associates public relations firm to develop and implement a program that would attract younger people into the village. The residents were apathetic to the problems the village was encountering. The firm decided that the best solution was to promote the positive aspects of the village. The campaign, Skokie Spirit, was a communications and marketing program under which all Skokie activities would be highlighted. The campaign was detoured for six months because efforts were directed to deal with the Chicago Nazis' intention of staging a march in this highly populated Jewish suburb. The national and international media attention that was propelled by the intended march prevented Cushman & Associates from accomplishing their goals. On February 1, 1979, the firm's contract was not renewed. Two-and-one-half months later Skokie's Board of Trustees created a Public Information Office to overcome the village's public relations problems.