Minority influence in group decision making as a function of influence type and majority goal orientation
Saelens, Kelli A.
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The effectiveness of minority influence in group decision making was investigated as a function of the form of influence asserted by the minority confederate (either normative or informational), the goal orientation of group members, (either task or harmony) , and the sex of the individual. Regarding influence mode, normative influences exerted by the deviant minority appealed to social norms, whereas informational influence was factual in nature. Individual goal orientation of the three group members was determined by an adaptation of the Leadership Behavior Description Questionnaire (LBDQ). Task-oriented individuals have agentic goals in group situations, whereas harmony-oriented individuals are communally oriented.