The unending battle : disposables fight for market share
Bush, Mary E. (Student of journalism)
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This paper will analyze the marketing efforts of two giant companies in the disposable diaper market. It is my intention to provide the reader of this paper with a background of these two companies, their marketing strategies, their market share, their product differentiations, and their past advertising strategies and messages. I will provide this information to show the reader how the disposable diaper market has flourished since its beginning 24 years ago and how changes in the actual diaper products made this market rise so quickly to a profitable success, especially for Proctor & Gamble and Kimberly-Clark.