Abstract:
The airline industry has gone through a number of changes over the last ten years. These changes have occurred as a result of the recent deregulation of the industry, the fluctuations in the price of oil, and the changes in the overall economy. These changes have meant that the airlines have been faced with re-evaluation the goals of their firms. No longer are they free from competition through government deregulation. Operating costs cannot be easily covered by merely increasing their air fares. And an increase in the demand for their service can no longer be acquired through increased customer service alone. These types of changes have meant changes in the airlines’ goals
