Environmental design for the real world
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Our environment could be saved if the public began to take responsibility for their actions. The purpose of this project was to design a campaign to start a movement towards environmentalism. I researched products that were environmentally safe because they conserved resources like energy and water, or were non-toxic and I researched effective in store marketing techniques. Finally, I designed packaging to go on these products to inform the public about their benefits and set them apart from their competitors. I also designed in store signage to inform the public about other actions they could take. Photographs of the finished product labels and signage are included.