An analysis of industrial research and development trends and techniques
Adams, Keith A.
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In an era of growing global markets, corporate competition has become more intense. Companies that once operated solely in the United States are now diversifying their markets and tapping into the international arena. An important factor involved in such diversification is the ability to compete with large competitors by having similar or more advanced products. A competitive edge can be attained by creating a product that is totally redesigned or completely new. The primary vehicle for achieving such an edge is through industrial research and development.