Accentera business plan
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The purpose of this study is to purpose a business plan for a handbag and shoe store named Accentera. The business plan is developed based on current market trends and consumer research. A survey questionnaire was developed and completed by 100 women. Findings indicated that they desire a brightly decorated store with affordable, but high quality handbags and shoes that are fashionable in every season. Based on the results of the survey, this business plan is purposed.