Improving nutrition education communication materials used by WIC staff : an effort to effectively counsel parents of children who are at risk of being overweight
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The purpose of this study was to improve existing nutrition communication materials in an attempt to better educate parents of children in the WIC program about the influence that they have on their child’s health and weight. Data analysis: qualitative analysis of subjective comments given during the focus group. WIC clients favored positive messages and suggestions on how to decrease a child’s risk for becoming overweight, over messages that addressed the fact that if a parent was overweight then their child was at risk for becoming overweight. The enhanced WIC nutrition education handouts will effectively and sensitively address the issue of overweight among WIC clients due to a thorough evaluation of the handouts, which involved both WIC staff and WIC clients.