Corporate Social Responsibility: A Study into the Motivations of Five Socially Responsible Companies
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Corporate social responsibility (CSR) is an unregulated and unenforced aspect of businesses within the United States. Unlike many other countries that provide rules and guidelines to companies, the United States government leaves the choice up to each business. For this reason, some companies decide to participate in CSR while others do not. Why is that? What is the motivation for companies to engage to CSR? CSR programs are essential to making the world a better place. However, the motivations behind a company's choice to pursue social responsibility differ. This paper analyzes 5 companies including Starbucks, McDonalds, Coca-Cola, 3M, and Google were analyzed with regards to their motivations behind a CSR program including to gain financially, to gain positive consumer mindsets, or to get a leg up on competition as seen as a form of marketing. Using a multitude of sources; including Annual Financial Reports, Sustainability Reports, CSR Reports, scholarly articles, and data was also gathered from company websites, magazines, newspaper articles, and press releases. We found that some companies with regards to the triple bottom line, which is used to set sustainability goals for companies, are involved in all three areas, economic, environmental, and social, of social responsibility while others focus in only one or two areas.