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dc.contributor.advisorKummerfeldt, Irvan J.en_US
dc.contributor.authorStoermer, Elaineen_US
dc.date.accessioned2016-04-22T19:50:34Z
dc.date.available2016-04-22T19:50:34Z
dc.date.issued1986
dc.identifier.urihttp://commons.lib.niu.edu/handle/10843/16173
dc.descriptionBibliography: pages [95]-98.en_US
dc.description.abstractThe topic investigated in this study is the organization and strategy for conducting a successful tax rate increase referendum campaign with emphasis on the importance of a strong public relations program. The topic was selected because there is a great need for local tax support of public community colleges as competition increases for state funding for all levels of education and as tuition costs escalate to the extent that an opportunity for higher education may become an economic impossibility for many members of society. The strategies outlined in this study are designed primarily for conducting referenda campaigns in community colleges. However, many of the public relations and campaign activities described have application for any school system or organization dependent on appealing to local voters to increase tax support for operation of educational programs or activities. A survey of the literature regarding community college funding produces numerous books, articles, and speeches documenting the need for additional local tax funding. However, there is clearly a lack of information in the literature regarding how to plan and implement a successful tax rate increase campaign to produce the necessary local tax revenue to meet that funding need. This study contains an analysis of an unsuccessful referendum, as well as organizational charts, time lines, and public relations activities which have resulted in successful tax increase referenda.en_US
dc.format.extentv, 145 pagesen_US
dc.language.isoengen_US
dc.publisherNorthern Illinois Universityen_US
dc.rightsNIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.en_US
dc.subject.lcshWilliam Rainey Harper Collegeen_US
dc.subject.lcshReferendum--Illinoisen_US
dc.subject.lcshUniversities and colleges--Public relations--Illinois--Palatineen_US
dc.subject.lcshUniversities and colleges--Illinois--Palatine--Financeen_US
dc.titleHarper College tax rate referendum : organization and strategy with emphasis on public relationsen_US
dc.type.genreDissertation/Thesisen_US
dc.typeTexten_US
dc.contributor.departmentDepartment of Journalismen_US
dc.description.degreeM.A. (Master of Arts)en_US


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