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dc.contributor.advisorWalker, Albert, 1920-en_US
dc.contributor.authorWilmot, Richard E.en_US
dc.date.accessioned2016-04-22T19:50:34Z
dc.date.available2016-04-22T19:50:34Z
dc.date.issued1986
dc.identifier.urihttp://commons.lib.niu.edu/handle/10843/16170
dc.descriptionBibliography: pages [89]-91.en_US
dc.description.abstractDiscussions during a three-year period with some sixty plant managers of a major industrial corporation (in the course of daily business) confirmed the need for a system of "culture checks" being developed prior to the building of the communication strategy for a given plant. The premise for development of such a system is this: every plant culture is different, and each one requires a "unique" strategy. As a result, culture change managers (the ones who understand, and want to develop tailored strategy) must identify and address certain key elements at their respective plant locations. It is, in effect, a culture check which must be carried out by the plant manager and his or her immediate staff group. This study had two purposes, and two outcomes: 1. The development of four modules of Communication Strategy Process (CSP), including illustrated models and concepts (the culture check format); 2. A specific focus on trust as an underlying element of effective communication, including the development of a trust research strategy and survey instrument scale.en_US
dc.format.extent110 pagesen_US
dc.language.isoengen_US
dc.publisherNorthern Illinois Universityen_US
dc.rightsNIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.en_US
dc.subject.lcshCommunication in managementen_US
dc.titleDevelopment of employee communication strategy process : a special focus on trusten_US
dc.type.genreDissertation/Thesisen_US
dc.typeTexten_US
dc.contributor.departmentDepartment of Journalismen_US
dc.description.degreeM.A. (Master of Arts)en_US


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