Browsing Department of Marketing Faculty Publications by Author "Wong, IpKin Anthony"
If you install it, will they use it? Understanding why hospitality customers take “technological pauses” from self-service technology Rosenbaum, Mark S.; Wong, IpKin Anthony (Journal of Business Research, 2015-09)
Rosenbaum, Mark S.; Cheng, Mingming; Wong, IpKin Anthony (Journal of Business Research, 2016-07)This study extends the counterfeit product paradigm by examining an unexplored area in services – namely, the existence of inauthentic retail establishments, or so-called retail knockoffs. These fake establishments mimic ...