Now showing items 18-23 of 23

    • Social Media's Influence on Business-To-Business Sales Performance 

      Rodriguez, Michael; Peterson, Robert M.; Krishnan, Vijaykumar (Journal of Personal Selling & Sales Management, 2012-07)
      The implementation of social media technology in a firm’s marketing strategy has been adopted by some forward-thinking sales forces. Sharing content and building a network of contacts are the principles behind social ...
    • The training of sales managers: current practices 

      Gordon, Geoffrey L.; Shepherd, C. David; Lambert, Brian; Ridnour, Rick E.; Weilbaker, Dan C. (Journal of Business & Industrial Marketing, 2012)
      Purpose – The purpose of this paper is to examine sales manager training approaches, methods, and instructors (as well as their perceived effectiveness, frequency, and assessment). Design/methodology/approach – Utilizing ...
    • Transformative service research: An agenda for the future 

      Anderson, Laurel; Ostrom, Amy L.; Corus, Canan; Fisk, Raymond P.; Gallan, Andrew S.; Giraldo, Mario; Mende, Martin; Mulder, Mark; Rayburn, Steven W.; Rosenbaum, Mark S.; Shirahada, Kunio; Williams, Jerome D. (Journal of Business Research, 2013-08)
    • When less is more: the downside of customer knowledge sharing in new product development teams 

      Tang, Yihui (Elina); Marinova, Datelina (Springer, 2020)
      Despite the common belief that knowledge sharing in new product development (NPD) teams is beneficial, empirical findings are mixed. We adopt a microfoundations perspective and draw from the socio-cognitive theory to ...
    • When sales and marketing align: impact on performance 

      Peterson, Robert M.; Gordon, Geoffrey; Palghat, Vijaykumar Krishnan (Northern Illinois University College of Business, 2015)
      Without sales and marketing working to produce revenue, the firm ceases to exist. Yet, given the magnitude of what’s at stake, these two functions are often at odds with one another to the detriment of performance. This ...
    • When Sales and Marketing Align: Impact on Performance 

      Peterson, Robert M.; Gordon, Geoffrey L.; Krishnan, Vijaykumar (Journal of Selling, 2015)
      Without sales and marketing working to produce revenue, the firm ceases to exist. Yet, given the magnitude of what’s at stake, these two functions are often at odds with one another to the detriment of performance. This ...