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        When Sales and Marketing Align: Impact on Performance 

        Peterson, Robert M.; Gordon, Geoffrey L.; Krishnan, Vijaykumar (Journal of Selling, 2015)
        Without sales and marketing working to produce revenue, the firm ceases to exist. Yet, given the magnitude of what’s at stake, these two functions are often at odds with one another to the detriment of performance. This ...

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        AuthorGordon, Geoffrey L. (1)
        Krishnan, Vijaykumar (1)
        Peterson, Robert M. (1)Subject
        Alignment between sales and marketing (1)
        Key organizational performance objectives (1)Marketing (1)Sales (1)... View MoreDate Issued2015 (1)Has File(s)
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