Now showing items 1-2 of 2
One-to-One and One-to-Many Business Relationship Marketing: Toward a Theoretical Framework
(Journal of Business-to-Business Marketing, 2013-04)
Purpose. This work addresses mixed findings in relationship marketing literature regarding the importance of micro-level (interpersonal) relationships on firm outcome. MethodobgylApproach: The article leverages impression ...
Transformative service research: An agenda for the future
(Journal of Business Research, 2013-08)