Now showing items 1-2 of 2
Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR Authors
(Journal of Business Ethics, 2011-09)
Corporate social responsibility (CSR) has emerged as an effective way for firms to create favorable attitudes among consumers. Although prior research has addressed the direct influence of proactive and reactive CSR ...
Internationalizing Sales Research: Current Status, Opportunities, and Challenges
(Journal of Personal Selling & Sales Management, 2011)
With economic activity in emerging markets growing at 40 percent, and with 10 percent and more of the firms in the Global Fortune 500 now headquartered in emerging economies, intense interest lies in the globalization of ...