Now showing items 1-2 of 2
If you install it, will they use it? Understanding why hospitality customers take “technological pauses” from self-service technology
(Journal of Business Research, 2015-09)
Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers
(Journal of Business Research, 2016-07)
This study extends the counterfeit product paradigm by examining an unexplored area in services – namely, the existence of inauthentic retail establishments, or so-called retail knockoffs. These fake establishments mimic ...