Now showing items 21-30 of 59
Business process improvement: A key to equipment financing company competitiveness
(Journal of Equipment Lease Financing, 2011)
Business process improvement tools can help an equipment financing company to work smarter and more efficiently and to drive down its costs of doing business. Interviews with executives in 30 firms show how these tools ...
Business process improvement in equipment finance
(Journal of Equipment Lease Financing, 2009)
We may have hired Dr. Jekyll, but we ended up with Mr. Hyde
(Business Horizons, 2012-01)
Marketing tourism and hospitality products worldwide: Introduction to the special issue
(Journal of Business Research, 2015-09)
The training of sales managers: current practices
(Journal of Business & Industrial Marketing, 2012)
Purpose – The purpose of this paper is to examine sales manager training approaches, methods, and instructors (as well as their perceived effectiveness, frequency, and assessment). Design/methodology/approach – Utilizing ...
Social Media's Influence on Business-To-Business Sales Performance
(Journal of Personal Selling & Sales Management, 2012-07)
The implementation of social media technology in a firm’s marketing strategy has been adopted by some forward-thinking sales forces. Sharing content and building a network of contacts are the principles behind social ...
Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR Authors
(Journal of Business Ethics, 2011-09)
Corporate social responsibility (CSR) has emerged as an effective way for firms to create favorable attitudes among consumers. Although prior research has addressed the direct influence of proactive and reactive CSR ...
Direct Marketing and Distribution: The Case of Redbox
(Journal of the Academy of Business Education, 2012-09)
Teaching concepts in direct marketing and distribution can be interesting and rewarding. Using a case that highlights advances in direct marketing technology and offers significant customer value can help overcome lack ...
Internationalizing Sales Research: Current Status, Opportunities, and Challenges
(Journal of Personal Selling & Sales Management, 2011)
With economic activity in emerging markets growing at 40 percent, and with 10 percent and more of the firms in the Global Fortune 500 now headquartered in emerging economies, intense interest lies in the globalization of ...
It's a Matter of Principle: The Role of Personal Values in Investment Decisions
(Journal of Business Ethics, 2010-05)
We investigate the role of personal values in an investment decision in a controlled experimental setting. Participants were asked to choose an investment in a bond issued by a tobacco company or a bond issued by a ...