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Internationalizing Sales Research: Current Status, Opportunities, and Challenges

Panagopoulos, Nikolaos G.; Lee, Nick; Pullins, Ellen Bolman; Avlonitis, George J.; Brassier, Pascal; Guenzi, Paolo; Humenberger, Anna; Kwiatek, Piotr; Loe, Terry W.; Oksanen-Ylikoski, Eliana; Peterson, Robert M.; Rogers, Beth; Weilbaker, Dan C. (Journal of Personal Selling & Sales Management, 2011)

With economic activity in emerging markets growing at 40 percent, and with 10 percent and more of the firms in the Global Fortune 500 now headquartered in emerging economies, intense interest lies in the globalization of ...