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        One-to-One and One-to-Many Business Relationship Marketing: Toward a Theoretical Framework 

        Niculescu, Mihai; Payne, Collin R.; Krishnan, Vijaykumar (Journal of Business-to-Business Marketing, 2013-04)
        Purpose. This work addresses mixed findings in relationship marketing literature regarding the importance of micro-level (interpersonal) relationships on firm outcome. MethodobgylApproach: The article leverages impression ...

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        Author
        Krishnan, Vijaykumar (1)
        Niculescu, Mihai (1)Payne, Collin R. (1)Subjectbusiness marketing (1)
        customer-to-sales team relationships (1)
        customer-to-salesperson relationships (1)impression formation (1)
        industrial marketing (1)
        Interpersonal Relationships (1)
        relationship marketing (1)
        ... View MoreDate Issued2013 (1)Has File(s)Yes (1)

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