Now showing items 1-8 of 8
Construction of Heterogeneous Conjoint Choice Designs: A New Approach
Extant research on choice designs in marketing focuses on the construction of efficient homogeneous designs where all respondents get the same design. Recently marketing scholars proposed the construction of efficient ...
Establishing a high-technology knowledge transfer network: The practical and symbolic roles of identification
Knowledge transfer networks (KTNs) are composed of interconnected firms, government entities, and research organizations that play a critical role in the funding, development, and dissemination of knowledge in high-technology ...
On Optimal Designs for Nonlinear Models: A General and Efficient Algorithm
(Taylor & Francis, 2013)
Finding optimal designs for nonlinear models is challenging in general. Although some recent results allow us to focus on a simple subclass of designs for most problems, deriving a specific optimal design still mainly ...
Optimal Resource Allocation with Time-varying Marketing Effectiveness, Margins and Costs
The importance of optimal marketing communications mix decisions is well-recognized by both marketing scholars and practitioners. A significant volume of work has addressed the problem of dynamic marketing mix optimization ...
The Bricks That Build the Clicks: Newsroom Investments and Newspaper Online Performance
As the world embraces the Internet for media consumption, the concept of a hybrid newspaper—a printed newspaper with a companion Web site—is becoming more prevalent. Many hope that online advertising revenue (OAR) will ...
Domain 3: Situation Analysis
(American Marketing Association, 2013)
When less is more: the downside of customer knowledge sharing in new product development teams
Despite the common belief that knowledge sharing in new product development (NPD) teams is beneficial, empirical findings are mixed. We adopt a microfoundations perspective and draw from the socio-cognitive theory to ...
Going green to be morally clean: An examination of environmental behavior among materialistic consumers
Materialism and environmentalism have emerged as megatrends in developed western societies. Prior research has suggested that these two values are incompatible. The current research shows that materialistic values can ...