Huskie Commons

Browsing College of Business by Issue Date

Browsing College of Business by Issue Date

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  • Brand spillover effects within a sponsor portfolio: the interaction of image congruence and portfolio size 
    Cobbs, Joe; Groza, Mark D.; Rich, Gregg (The Marketing Management Association, 2015)
    A sponsor portfolio exists where multiple brands sponsor a single activity or property, such as a sporting event, team, league, or a charity simultaneously. While sponsor portfolios are common in practice, little is known ...
  • When sales and marketing align: impact on performance 
    Peterson, Robert M.; Gordon, Geoffrey; Palghat, Vijaykumar Krishnan (Northern Illinois University College of Business, 2015)
    Without sales and marketing working to produce revenue, the firm ceases to exist. Yet, given the magnitude of what’s at stake, these two functions are often at odds with one another to the detriment of performance. This ...
  • Customer–company identification and the effectiveness of loyalty programs 
    Kang, Jun; Alejandro, Thomas Brashear; Groza, Mark D. (Elsevier Science, 2015-02)
    Customer loyalty programs constitute an important customer relationship management tool, adopted by multiple industries. This study investigates how customers perceive benefits from a loyalty program that enhance their ...
  • Operations management and the resource based view: another view 
    Bromiley, Philip; Rau, Devaki (Elsevier B.V., 2015-12)
    This paper evaluates the usefulness of the resource-based view (RBV) to the field of operations management. Based on the seminal RBV articles, we argue that using the RBV does not align with the objectives and activities ...
  • A better way of managing major risks 
    Bromiley, Philip; Rau, Devaki (IESE Business School, 2016)
    The article focuses on important distinction between enterprise risk management and strategic risk management and regarding the role of board directors in the risk management. It mentions that different way to identify and ...
  • Social, behavioral, and cognitive influences on upper echelons during strategy process 
    Bromiley, Philip; Rau, Devaki (Sage Publications, Inc., 2016-01)
    This study reviews research on the social, behavioral, and cognitive influences on CEOs, top management teams (TMTs), and the CEO-TMT interface during strategic decision making. We identify the key issues examined in this ...
  • Misfit and milestones: structural elaboration and capability reinforcement in the evolution of entrepreneurial top management teams 
    Ferguson, Amanda J.; Cohen. Lisa E.; Burton, M. Diane; Beckman, Christine M. (Academy of Management, 2016-08)
    We examine how "top management team (TMT) misfit," or discrepancies between the TMT's functional roles and the qualifications of the managers who fill those roles, affects the evolution of TMT composition and structure in ...
  • Missing the point of the practice-based view 
    Bromiley, Philip; Rau, Devaki (Sage Publications, Ltd., 2016-08)
    In this article, we address Jarzabkowski et al.’s strategy-as-practice criticism of Bromiley and Rau’s practice-based view as ignoring the “who” and “how” of practice implementation. Bromiley and Rau explicitly note that ...

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