Huskie Commons

Browsing College of Business by Issue Date

Browsing College of Business by Issue Date

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  • Cobbs, Joe; Groza, Mark D.; Rich, Gregg (The Marketing Management Association, 2015)
    A sponsor portfolio exists where multiple brands sponsor a single activity or property, such as a sporting event, team, league, or a charity simultaneously. While sponsor portfolios are common in practice, little is known ...
  • Peterson, Robert M.; Gordon, Geoffrey; Palghat, Vijaykumar Krishnan (Northern Illinois University College of Business, 2015)
    Without sales and marketing working to produce revenue, the firm ceases to exist. Yet, given the magnitude of what’s at stake, these two functions are often at odds with one another to the detriment of performance. This ...
  • Kang, Jun; Alejandro, Thomas Brashear; Groza, Mark D. (Elsevier Science, 2015-02)
    Customer loyalty programs constitute an important customer relationship management tool, adopted by multiple industries. This study investigates how customers perceive benefits from a loyalty program that enhance their ...
  • Bromiley, Philip; Rau, Devaki (Elsevier B.V., 2015-12)
    This paper evaluates the usefulness of the resource-based view (RBV) to the field of operations management. Based on the seminal RBV articles, we argue that using the RBV does not align with the objectives and activities ...
  • Bromiley, Philip; Rau, Devaki (IESE Business School, 2016)
    The article focuses on important distinction between enterprise risk management and strategic risk management and regarding the role of board directors in the risk management. It mentions that different way to identify and ...
  • Bromiley, Philip; Rau, Devaki (Sage Publications, Inc., 2016-01)
    This study reviews research on the social, behavioral, and cognitive influences on CEOs, top management teams (TMTs), and the CEO-TMT interface during strategic decision making. We identify the key issues examined in this ...
  • Ferguson, Amanda J.; Cohen. Lisa E.; Burton, M. Diane; Beckman, Christine M. (Academy of Management, 2016-08)
    We examine how "top management team (TMT) misfit," or discrepancies between the TMT's functional roles and the qualifications of the managers who fill those roles, affects the evolution of TMT composition and structure in ...
  • Bromiley, Philip; Rau, Devaki (Sage Publications, Ltd., 2016-08)
    In this article, we address Jarzabkowski et al.’s strategy-as-practice criticism of Bromiley and Rau’s practice-based view as ignoring the “who” and “how” of practice implementation. Bromiley and Rau explicitly note that ...

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