Huskie Commons

Browsing College of Business by Author "Palghat, Vijaykumar Krishnan"

Browsing College of Business by Author "Palghat, Vijaykumar Krishnan"

Sort by: Order: Results:

  • Peterson, Robert M.; Gordon, Geoffrey; Palghat, Vijaykumar Krishnan (Northern Illinois University College of Business, 2015)
    Without sales and marketing working to produce revenue, the firm ceases to exist. Yet, given the magnitude of what’s at stake, these two functions are often at odds with one another to the detriment of performance. This ...

Search Huskie Commons


Browse

My Account