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    • Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers 

      Rosenbaum, Mark S.; Cheng, Mingming; Wong, IpKin Anthony (Journal of Business Research, 2016-07)
      This study extends the counterfeit product paradigm by examining an unexplored area in services – namely, the existence of inauthentic retail establishments, or so-called retail knockoffs. These fake establishments mimic ...