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    • Direct Marketing and Distribution: The Case of Redbox 

      Vander Schee, Brian A.; Aurand, Timothy W.; Iacovelli, Jennifer; Jednoroz, Jerry; Bergren, Jeffrey; Keller, Lisa; Taylor, Matthew (Journal of the Academy of Business Education, 2012-09)
      Teaching concepts in direct marketing and distribution can be interesting and rewarding. Using a case that highlights advances in direct marketing technology and offers significant customer value can help overcome lack ...