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Browsing by Author "Alejandro, Thomas Brashear"

Browsing by Author "Alejandro, Thomas Brashear"

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  • Kang, Jun; Alejandro, Thomas Brashear; Groza, Mark D. (Elsevier Science, 2015-02)
    Customer loyalty programs constitute an important customer relationship management tool, adopted by multiple industries. This study investigates how customers perceive benefits from a loyalty program that enhance their ...

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